What is your background and approach to Google Grants?
I specialise in helping charities, non-profits, and businesses build an effective online presence for over 20 years. As Cambridge Xyz’s Google Grants expert partner, I guide organisations through the entire grant lifecycle from the initial application to launching and optimising live campaigns. A lot of organisations struggle with the technical complexities of Google setups, Analytics, or Tag Manager. My goal is to strip away the confusion, streamline their digital architecture, and make sure they can use their grant funding to genuinely fulfill their mission.

For non-profit organisations, reaching the right audience can be transformative yet marketing budgets are often tightly stretched. The Google Ad Grants programme bridges this gap, providing eligible charities with up to $10,000 USD (c£7,800) per month in free Search advertising. When properly harnessed, these grants allow charities to connect directly with people searching for their cause, boosting donations, recruiting passionate volunteers, and delivering vital support to those who need it most.

Navigating Google’s strict grant compliance, conversion tracking, and campaign setup can be daunting for busy charity teams. We love taking that weight off their shoulders. From initial eligibility checks and application to ongoing campaign optimization, we help non-profits unlock their full grant potential turning free search ads into real, measurable community impact. 

What do you enjoy outside of work?
I like to help out at the Church and charity events, music, gigs and spending time with family. 

What do you focus on outside of the technical campaigns?
For me, it’s all about alignment and communication and building relationships. Whether I’m building a website from scratch, overhauling an analytics setup, or running Google Ads training, I take pride in listening closely to a client’s core values so that their digital footprint truly reflects who they are.

What has your experience been like working with Cambridge XYZ?
Working alongside the team here has been fantastic. It’s an environment that champions expertise, collaboration, and real commercial and social impact. Being able to combine forces to help charities and businesses scale their reach through sophisticated Google strategies makes every project rewarding.