What’s your background and approach to IP and Trademark protection?
I have over 15 years of international experience as a Legal & Risk Management Consultant, including work at WIPO (World Intellectual Property Organisation), the world’s leading authority in IP. My goal is to help startups and SMEs transform innovation into highly defensible commercial assets. I advise entrepreneurs on navigating risk, maximizing business valuation, and aligning regulatory compliance with overall growth strategy.

As a Cambridge University alumnus alongside James, he brought me in to help Cambridge XYZ partners protect their brand assets online, specifically navigating complex trademark strategies on Google Ads, stopping competitor trademark infringement, and handling pushy legal threats over competitive search bidding.

What do you enjoy outside of work?
I live in Geneva and love spending quality time with my family. In my downtime, I enjoy walking, exploring literature and the arts, and staying up to date with evolving global IP laws and blockchain regulations.

What is your best memory so far with the team?
During our Master’s programme at Cambridge, I had to present my business venture in the historic debating chambers in front of top investors and peers. James flew all the way to Switzerland to help me prepare. We rehearsed and refined the pitch endlessly to get it just right, and the presentation was a huge success. It was an incredible gesture of both leadership and genuine friendship.