I started working at Cambridge XYZ while I was in college because I already knew I wanted to get into digital advertising. It was the perfect place to learn the ropes, build real experience, and get hands‑on with search ads. After finishing college, staying on was an easy decision — I enjoyed the work, the team, and the challenge of making search campaigns genuinely perform.

Now I focus on understanding how people search and turning that behaviour into results. I like the mix of logic, creativity, and problem‑solving that comes with optimisation. There’s always something to tweak, test, or improve, and that’s what keeps it fun.

Cambridge XYZ has always been a supportive environment, and that’s a big part of why I enjoy what I do.

Hobbies 
Reading a lot. Building model kits. Watching movies.

Fun facts
I’ve seen over a thousand movies, which probably says everything about how deep my love for film goes. I can talk for hours about directors, soundtracks, or the tiny details most people miss. I’m also a big comic buff — Marvel, DC, indie runs, you name it. Whether it’s a classic storyline or a weird niche issue, I’m probably already familiar with it!

Best memory so far at Cambridge Xyz?
My best memory is easily just how welcoming everyone was from day one. It made settling in easy, and working on such a complex platform less daunting!